Since I was a communications major during college, I enjoy a smart and funny commercial as much as the next advertising person. The Bud Lite "Tailgate Tested, Tailgate Approved" ads are smart, and ride on the coat-tails of Billy Mays. Even the blue shirt is a rip-off. The commercials originally featured a most unlike beer crowd. In the first commercial, there was an elderly Asian woman cheering on the host. Even the real, although bizarre, creations featured on the commercials are available to purchase on their website.
But the most recent installment is too much for me. Its the condiment gun. Brilliant creation. Bad commercial. The host first asks "Does anyone have trouble putting a condiment on? (The crowd laughs. Cut to female shaking her head at male to her side, who gives the dumb male look) I know I do."
It's not even related to football or beer, but to sex. I know, I know.... sex sales, blah blah blah. I could have gotten together a junior high boys and said here's a condiment gun, make up a commercial. I would have gotten the same results. I don't expect much from beer commercials, and no one should. But to stoop this low, is just idiotic and degrading.
Do I have to turn the TV off when commercials are launched at hope I turn it back on in time for the next play? Come on advertisers, you can do better than this.
